Asus Unveils Stunning New ROG Strix Laptops with Vibrant RGB Designs at CES 2025

As the excitement builds for CES 2025, Asus has once again positioned itself at the forefront of gaming technology with the grand unveiling of its latest ROG Strix laptops. The highlight of the event was undoubtedly the introduction of the new ROG Strix 18 Scar and ROG Strix G16 models, both adorned with a dazzling RGB lighting setup that completely encircles the base, creating a captivating underglow effect that’s sure to turn heads.

“We wanted to push the boundaries of both performance and design,” said Junji Yamaoka, Head of ROG Division at Asus. “The new RGB lighting not only enhances the visual appeal but also allows gamers to personalize their setup to match their unique style.”

The ROG Strix 18 Scar is a beast, equipped with the latest Intel Core Ultra 9 285 HX processor and the formidable Nvidia GeForce RTX 5090 GPU. This powerhouse is designed for those who demand the absolute best in gaming performance, ensuring smooth gameplay even in the most demanding titles. Meanwhile, the ROG Strix G16 offers a slightly more compact form factor without compromising on performance, featuring the same high-end CPU paired with the Nvidia GeForce RTX 5080 GPU.

But Asus didn’t stop there. The company also teased the upcoming ROG Flow Z13 hybrid tablet/gaming laptop, set to revolutionize the way we think about portable gaming. Powered by AMD’s next-generation "Strix Halo" processor, this device promises seamless transitions between gaming and productivity tasks, making it a versatile tool for both gamers and professionals on the go.

The design of these new laptops is a testament to Asus’s commitment to blending aesthetics with functionality. The RGB lighting is not just for show; it can be customized through the ROG Armoury software, allowing users to create unique lighting profiles that sync with in-game actions or personal preferences. This level of customization adds a personal touch that resonates deeply with the gaming community.

Attendees at CES 2025 were particularly impressed with the build quality and attention to detail. The sleek chassis, combined with the vibrant lighting, creates a visually stunning device that stands out in any gaming setup. Furthermore, the advanced cooling systems ensure that these laptops remain cool and quiet, even during extended gaming sessions.

“Gaming is not just a hobby; it’s a lifestyle,” Yamaoka added. “With the new ROG Strix lineup, we’re providing gamers with the tools they need to fully immerse themselves in their gaming experience, both visually and performance-wise.”